iNViDiA DESIGN

iNViDiA DESIGN
"Live in our world."

12/19/10

It must be good.


Still making the blog..."Crazy," I know. It brings a little smile to my face and a warmth to my heart. Great things ahead, ART is ahead. The unbelievable process continues to grow. Stay tuned for updates of our latest project completed last week: a unique, complete kitchen remodel. This week: We begin the install of the largest piece we have made to date for an ultra contemporary kitchen. The island alone is 52 square feet. Photos from both projects will be added soon.












In addition, some super secret works are developing with other area businesses, artists, institutions of higher education and property owners. I hope to be able to deliver some pretty exciting information just after the new year.

Stay tuned...

iD

12/11/10

Tea




It has become a ritual. I do not need to purchase, or have purchased for me, a $2.39 wax paper cup of tea almost everyday, but I do. It is not only about the tea, which I love and enjoy, it is about the process. I like the noise, but not all the time because I sometimes wear earphones to listen to great music and focus, but most of the time. I like the sense of community. I love collecting the "A's" and giving them away. Especially when Ethan and Emily are around (fragment). I can always collect more and it is fun to do so. Through this "process," I have met beautiful people, had wonderful meetings and created works of art. I have been floating on clouds lately and there are many, specific, reasons for this. My head seems clear, unless I mangle it with unnecessary fogginess. Maybe that happens often and maybe I am in denial. I was so excited to write this blog. I thought about it all morning. I had a perfect delivery and by the time I sat to write it, my crazy mind erased the idea. Now we are left with this mess. I apologize. But not really, because you don't have to read it.
Tea always starts my day and usually, I have my tea steeped by Alterra. I love them. All of them.

See? No, wait...
See? Lots of tea. ...But it is not as fun. I don't always have to, but I usually do.


Sometimes I like the noise so much I forget to put my earphones back in to concentrate.


Public forums can be dangerous. Actually not, people can be dangerous rendering other things tools.

11/14/10

The Alaskan Edition - Continues


As promised, enjoy some photos of iD's trip to Alaska. I apologize for the photo quality upfront: 1. I am not a professional photographer. 2. I took most of the pictures while on my morning runs while being overwhelmed by the chill and the breathtaking beauty. I will add a few more, particularly of the Island Denim Boutique work we did, and update soon. It has been a "CRAZY" week since returning, but all very exciting. Stay tuned and come back soon.
Yes, the inhabitants of Kodiak Island, Alaska promote the "Best" Milwaukee has to offer. With my first morning run on the island, I ran 8 miles, and within the first 3, I came across a Miller Light bottle, a Miller Chill six pack case, A High Life can, and this "Beast (pictured above)." I did also see a Coors can, and even though I could, I am not counting it toward a true association of Milwaukee.



Sunrise: Morning 1
Sunrise: Morning 2


I don't care who you are, that landscape is beautiful...

11/12/10

The Alaskan Edition

Speaking of unreal reality....

The flight and travel off the continental 48 was grueling.

Stay tuned for iNViDiA (id) updates and images from the visit to Alaska and the prepping for the grand opening of the other ID, Island Denim Boutique. Be back soon.

10/30/10

From the M.A.R.S. - DOI/HMI show





Perfect imperfection!
That wasn't so bad, was it.
The healing process....
Oops. Looks like this will require a little surgery. This could have been the start to another bad day, but luckily this material "rocks" (literally, pardon the pun) and can be easy to work with.

Sorry these are in reverse order, but I am still figuring this blog stuff out... I will perform better next time. Oh, and these tables will be on display at the gravity Connect offices at 305 N Plankinton, in the Pritzlaff building...and they are for sale.

7/16/10

PROJECT OVERVIEW: Ryan Braun's New OUTDOOR PATIO BAR, and The Tragic Death of a Miscellaneous Irish American Laborer



Considering the massive success that came from the genius implementation of Ryan Braun's main bar, its not very surprising that months later, iNViDiA Design got another call from the lovely folks at RB's Waterfront, and this time, it was about all the lovely space they seemed to have open on their beautiful patio deck overlooking the Milwaukee river. Ryan Braun's Waterfront, undoubtably boasts one of Milwaukee's premier spots along the riverfront, so when Ken and Aaron were approached to extend the magnificent interior bar onto the patio- they were obviously up for the task.

In respects to the pouring, and all of iNViDiA's in-house work, there was nothing particularly daunting about the project this time around. As usual, there was somewhat of a time crunch- but it really didn't compare to the first Braun job we had, and right when we thought we might get away with a job simply going AS PLANNED, we were immediately proven otherwise upon reaching the installation site, and finding that the sub-structure that had been built to hold the massive counter-top, was not going to fit our design. Such is life I suppose, right? Of course, Ken and Aaron found a way to remedy the situation, and even managed to get Dave to document our installation! YAY!

So take a moment to join us in creating excellence, or perhaps better put- watch us as WE create excellence! Photography is compliments once again, of Dave Schrimpf, so go ahead, soak it in, and then go have a drink at Ryan Braun's Waterfront, to "REVIEW" our work, and while your at it, have a few drinks! Don't be surprised if were hanging out there too!




An important part of the water-fed grinding portion of the job, is to soften the edges of the counter-top a bit, so it does not chip when you install it, or when you drunkenly break a beer on it for a good ole' bar brawl! Usually, an intern smacks his head on the edge to test the counter-top, and if it bruises, its perfect. If it draws blood, then its probably a bit too sharp of an angle, and Aaron has to hit it again with a finer grit.

Here, Ken tries his best to show some poor, drunken, irish immigrant how to slurry the surface of the counter top.


Ken works quickly to seal these counter-top pieces before it starts to rain- hurry Ken, hurry! Since this is an outdoor bar, it's especially important that the coats of sealer take to the surface- sitting water could potentially damage that oh-so-impressive sheen that the guys work so hard to obtain. A few surface coats of sealer relinquishes the possibility of any moisture, or pooling liquid from absorbing into the pores of the cement, successfully keeping the bar so fresh and so clean! Aint nobody dope as iNViDiA!

The foggier quality seen on the surface of this top, is due to the drying sealant Ken just applied- don't worry though guys, it'll dry up and look magnificent, I promise! That lovely gritty texture on the surface, is achieved by sprinkling broken shards of glass on the surface of the mold before pouring.


As any of our jobs go, there always seems to be some unexpected surprises that make the task excruciatingly difficult, or at least, a serious pain in the butt. Since the iNViDiA Design crew is particularly skilled at spontaneous problem solving, the latter is most often the case, and a little elbow grease always manages to get the job done. Whatever doesn't kill you, only makes you stronger right? That might be true and all, but I'm still not sure that it justifies all the broken bones that Ken and Aaron give each other...


So as you can see, the bars top had to be removed by us, because it wouldn't fit between the overhanging lips of the counter-top's underside. Much of the time, the work that goes into the bars foundation, is underdeveloped, and quite frankly, sub-par, because the contractors know that their work is going to be covered by ours. Put another way, the focus of their job here, is openly function over form. Problems arise however, when the functional aspect is questionable (like an unstable base), or, in this case, when the measurements are so vague, that they do not fit our design.

Because the base of the bar was so off from what we had expected, we were forced to call in the general contractor, to help us make the foundation of the bar fit the concrete pieces that are obviously, unchangeable at this point. In the meantime, we begin to fit the hurricane-grade acrylic panels into their metal frames, which are proudly fabricated in-house, by good old Carl. With obvious intentions to match the inside and outside decors, these frames are the same design as seen in the interior of the restaurant.


The popular iNViDiA patented panels, are meant to line the front and side of the bar, and be illuminated from behind using rope lights. The outcome promises to be a spectacular combination of efficiency, aesthetic, and functional support, since the panels will actually sit under the weight of the bars edge, and help to keep it stable. In the background, a fresh new iNViDiA intern, Eliseo, explains why he wasn't able to steal an ostrich from a cage at the zoo, as Ken demanded he do for his initiation into the company. Ken looks down with a fatherly gaze seeming to say, I'm not angry at you, I'm just disappointed... Someday Ken, you'll get your ostrich. Someday.


Since the view from Ryan Braun's Waterfront is so splendid, and the third ward bridge is so close, it is essential to make sure that the lighting illuminates the grandiose structure for all to see, and also functions as a beacon of quality and achievement for iNViDiA Design to be able to claim as their own. Ideally, people will drive across the bridge, see the gorgeously lit/seemingly magical bar we made, and in a frenzy of over-excited awe, they will turn towards the illuminated structure, and drive right off the bridge! ALL BECAUSE OF HOW AWESOME OUR BAR TURNED OUT! Perhaps it would be a morbid testament to the quality of our work, but iNViDiA Design selflessly promises to sponsor any funerals that happen as a result of their greatness.

We call the pro's in, and like the busy little beavers that they are, they immediately re-create the sub-structure of the bar to fit our hefty slabs of cement counter-top. Those guys are such good sports! As much as iNViDiA insists upon the quality of their work, it takes the hands of several to help us get many of our jobs done. It's kinda like iNViDiA is the star quarterback- sure, we make it all happen, and we look damn good doing it- but we still need the rest of the team... Unless Aaron and Ken do figure out how to clone themselves. If that happens, then screw everyone else.

Asides from making sure that the bar has a hearty enough sub-structure to withhold all the girls from the restaurant dancing on its top, we also need to be sure it is level, so cocktails and stiletto heels don't slip off easily. Aaron and Ken weigh out their options in the small problem they have come across, being that one of the planks in the deck is slightly higher than the rest.

The guys somehow manage to overcome the problem, making the bar nice and level- no thanks to immigrant laborer Richard McKee who stands around uselessly. Good thing iNViDiA's contract with him, only requires that he be paid with a six pack of 16 .oz Milwaukee's Best's, and 8 potato's (Idaho potatoes, not those delicious red ones). This is one of the last seen photographs of Richard McKee, who mysteriously disappeared after this job. Rumor has it, that iNViDiA Design only had one position available, and there was a battle to the death between Eliseo, and McKee for the job...


Orientating the enormous pieces into their perfect fit, is often times a quite grueling process involving allot of flipping, swapping, shimming, and lifting. When it all comes together perfectly though, its definitely worth all the hard work and heavy lifting. Eliseo measures the overhang between the wood substructure, the frame tops, and the lip of the counter-top. This way, when the bar is perfectly in place, we can all disregard whatever numerical differences he came up with, using his fancy shmancy ruler. Ken and Aaron measure in units of sweat, pain, and greatness only!


The bar comes together slowly but surely, and Eliseo is told to stand in the corner, as punishment for playing with his silly "ruler" toy too much. At this point, Ken and Aaron abandon the metric system entirely, in favor of the "tetris" system, which focuses on squares, blocks, and rectangular shapes fitting together seamlessly, and edges remaining flush. It's actually a pretty damn good system.

Entirely irrelevant to iNViDiA, and custom concrete design in general, but anyhow, heres a short list of possible things Ken is doing in this picture:
1. first and foremost, I'd say it looks like Ken is hopping like a bunny. A peter rabbit imitation perhaps?
2. "The Crip Walk," maybe? I don't even know how to explain this gansta' dance, or, why on earth Ken would be doing it...
3. Maybe someone just hiked the invisible football, to imaginary "quarterback Ken." This one looks like it could be a hail merry! Who's open?
4. Anyone who had gym class, probably had a teacher who made you do "Up-Downs," it pretty much involves a spastic in-place jogging portion, followed by the coach/teacher blowing the whistle, signaling for you to hit the ground push-up style, and then you hop back to your feet continuing the pee-your-pants dance as fast as possible. Maybe that one's a bit of a stretch though...


Eliseo practices his ninja like moves, to make sure his body and mind are fully attuned to doing what he knows best- ruthlessly pummeling combatants using the skills he learned from his personal sansei master, Billy Maze. You probably know him from the OXY CLEAN commercials, but what most people don't know, is that Billy Maze was originally, an undercover ninja assassin, who was trained by Chuck Norris himself. Billy applied his deadly talents and profound knowledge later in life, to develop aggressive cleaning solutions that beat stains, as ruthlessly as Billy used to beat people!
When Billy passed away, Eliseo swore to channel his knowledge of the deadly ninja craft, into something useful, and thats what brought him to the concrete design business. So why is he practicing the sacred ninja motions now I wonder? Hmmmm...

Pink foam is used religiously in moving counter-tops from place to place. With it being such a brittle material like it is, and of course with its substantial weight, it is essential to cushion it whenever it is being put down. When the counter tops are in place, they are very durable, however, moving them around, dangerously uses their own weight, to their own disadvantage.


Tragically, this is the last photograph we will ever see of Richard McKee. Having overlooked Eliseo's knowledge of the deadly ninja arts, McKee agreed to fight for his position with iNViDiA Design, and only seconds after this photograph, he suffered a sudden impact blow to the chest, that the Milwaukee Journal Sentinal claimed, "...exploded his chest and stuff, before sending him through the fence, and into his watery grave in the smelly river below."
Although the loss was tragic, iNViDiA Design moves on. When asked, iNViDiA partners Aaron and Ken said, "well, at least we don't have to buy anymore beer and potatoes for that lazy mick." Although the duo appeared unaffected in the Sentinal's inquiries, there was a tone of sadness that dampened the air. I think I even saw a tear in Kens eye, as he laughed maniacally when recalling the incident of McKee's death. Perhaps a defense mechanism in dealing with the loss of their miscellaneous Irish American laborer? We will never know.
Rumor has it, that McKee's ghost arises from the stinking river every so often- if you listen carefully, you can still hear his voicemails. A ghostly whine, requesting his money for cheap beer and potatoes. Perhaps iNViDiA will never escape McKee's ghost, haunting them insistingly...


FINAL PRODUCT DOCUMENTATION:
Once again, we got dave working on the photography, and therefore, my idle words got nothin' on the finished product! If you need some emotional direction for your viewing, I would say you should go with "AWE" as a general feeling. Keep a towel handy, to clean up all the drool...

7/12/10

M.A.R.S. PRESENTS: A Brief Overview of "The Cell Phone Photo Gallery," Curated By Joseph R. Reeves



After Ken and Aaron made the decision about being open to host other non-M.A.R.S. shows occasionally, they announced the protocol for submissions as being a proposal based format, and in almost no time at all, they were already receiving proposals. The very first proposal, was from emerging artist, Joseph R. Reeves. It was a lengthy 8 page proposal, outlining the concept, and over-all implementation of his idea for a cell phone photo gallery.

Extensive writing about the concept, and implementation of the show, can be found at the artists personal blog, www.josephREEVES.blogspot.com

Here is a short excerpt of some of Reeves writing concerning the show, as well as documentation of the exhibition. For more, check out the link to Reeves' blog listed above.


...This is a gallery opportunity for the everyday American who ALMOST DEFINITELY has a phone with a camera on it- even my mom has one. By relieving this curatorial power from the hands of the gallery, we can see for once, an honest show of photography that reveals not only what the average person wants to see in a gallery, but the converse agenda of contributors who expose photos anonymously, in an unintentional effect of revealing exactly how else camera phones are being used. No matter what variation of personal meaning the unproclaimed 'artists' actually have when contributing their photos, the literal treatment of these works in a serious gallery context- and while among clusters of many, many other cell phone photos- strangely transforms these beautiful, odd, humorous, and always interesting photographs into something you might find in a fine art photo show normally. This effect also leads to a beautiful, and transformative reality for the everyday american, in understanding that art is anything, and anywhere; and the term "artist", is really just an umbrella term...

Using social networking devices such as text messaging, and Facebook, I was able to generate allot of interest in the show, and even more importantly, I was able to boost the number of submissions a bit. The main efforts we put forth with our highly modest budget, were in pounding the pavement, hitting the street, and littering Milwaukee with fliers requesting that people submit us their favorite cell phone photos for the gallery. An important aspect of my approach, was that all the photographs would remain entirely anonymous, and pretty much anything was acceptable as content.

...Opening these subversive possibilities up to complete strangers, was intriguing to me, because in a sense, it gives a very broad audience, a certain amount of control over the content as a whole. In this way, my role as "curator," is both loose, and debatable. To this extent, I believe I am working towards the idea of using curating, as a medium in itself.

I collected over 600 pictures for The Cell Phone Photo Gallery, and I see this project, as one that will continue to develop through the years. As I continue to travel, I am beginning to flirt with the notion of collecting photos regionally, but like usual, I will make those decisions as they come.

The idea of representing the photos eventually in a book, is also a possibility, and if you're interested in providing me with space for a show, or are interested in the possibilities of seeing this idea in print, e mail JOSEPHREEVESART@YAHOO.COM

I could sit here and elaborate on this exhibition till the cows come home, but to a certain extent, I feel like doing so, would limit the convenient elbow room I left you for contemplation- so, UN-like a curator, I am going to shut the hell up, and let you do some inventing. No short cuts to thinking around here folks, sorry…


Taken from: www.josephREEVES.blogspot.com